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2019營銷科學與應用國際會議不再辦理發票、退款的重要通知

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? ? ? 由于2019年營銷科學與應用國際會議的財務資金已經全部上繳學校財務,且2019會計年度即將結束,組委會決定在2019年11月5日后,不再辦理發票和退款業務。

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? ? ? 感謝您的理解與支持!

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2019營銷科學與應用國際會議組委會

2019年11月1日

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由于會場席位有限,2019營銷科學與應用國際會議繳費將于今天(617日)24:00終止。目前會議注冊已截止,請各位已注冊會議的嘉賓盡快完成轉賬繳費,并在6172400前將繳費憑證回復到組委會郵箱(IFMSA2019@163.com),以便確認您的參會資格。若是超過額定會議人數,組委會將按照“先繳費”的原則確認您的參會資格。

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若超期收到您的繳費憑證,后期會務組會聯系您辦理相關退費手續。

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感謝您的理解與支持!

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2019營銷科學與應用國際會議組委會

2019617

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附件1:2019 營銷科學與應用國際會議邀請函

附件2:2019 營銷科學與應用國際會議會議通知

附件3:博士生及青年學者論壇征文通知


2019627-30? 中國·廣州

主辦單位: 中山大學管理學院

協辦單位: 香港中文大學(深圳)經濟管理學院

支持單位: 國家自然科學基金委管理科學部

2019 International Forum of Marketing Science & Applications

Announcement

June 27-30, 2019 Guangzhou,China

Organizer: Business School, Sun Yat-sen University

Co-organizer: School of Management and Economics, The Chinese University of Hong Kong, Shenzhen

Supported by: Department of Management Science, National Natural Science Foundation of China

為進一步提升我國營銷研究學術水平,推動高校市場營銷學科的快速發展,并促進中國與國際營銷學術界的交流與合作,在國家自然科學基金委管理科學部支持下,中山大學管理學院、香港中文大學(深圳)經濟管理學院聯合舉辦《營銷科學與應用國際會議》(2019IFMSA)。本會議旨在為海外營銷學者與國內營銷學者之間搭建一個學術交流與合作的平臺,并與國內企業界人士進行交流。

Sun Yat-sen Business School and School of Management and Economics, The Chinese University of Hong Kong, Shenzhen will co-organize International Forum of Marketing Science & Applications (2019IFMSA) to promote marketing academic research in China and strengthen international communication/cooperation between domestic Chinese scholars and international scholars. The forum is supported by National Natural Science Foundation of China, with the aim to build a platform where marketing scholars at home and aboard can connect with each other.

本次會議邀請了國際著名營銷學者、杰出海外華人營銷學者以及國內知名營銷學者和企業界人士擔任主講嘉賓,將采取嘉賓演講與主題研討相結合的形式,重點以中國新營銷發展為背景,圍繞大數據、社會化、移動化以及人工智能等給市場營銷領域帶來的挑戰和未來研究的趨勢、營銷科學新的研究方法與交叉前沿領域、營銷科學應用與實踐等主題進行交流。

We have invited reputable scholars around the world (both from inside and outside China) and business practitioners to be our guest speakers. Against the backdrop of “new marketing” in China, the forum will focus on popular topics that are brining challenges and forming new trends in our field, such as big data, socialization, mobility, artificial intelligence (AI), new research methods of marketing science, and the application of marketing science in other frontiers of cross-disciplinary research.

《營銷科學與應用國際會議》自2006年創辦以來,一般兩年舉辦一次。過去的十余年,在西南交大(2006)、天津大學(2009)、浙江大學(2011)、南京大學(2013)、武漢大學(2015)、湖南大學(2017)舉辦的六次會議均受到了參會者的廣泛好評,被認為是一個"從未讓人失望的會議"。本次會議將是我國營銷科學研究的又一次高水平國際會議,歡迎全國市場營銷、企業管理和管理科學研究領域的高校教師、研究人員、研究生,以及營銷界專業人士參加。

Since the first forum in 2006, the biennial IFMSA was widely praised as “an event never disappointed attendees.” Over the past decade, the forum?was held at Southwest Jiaotong University (2006), Tianjin University (2009), Zhejiang University (2011), Nanjing University (2013), Wuhan University (2015) and Hunan University (2017). This year’s forum again will be a high-level international forum on marketing science. Sun Yat-sen Business School warmly welcome teachers, researchers and graduate students in the field of marketing, business management, management science, as well as marketing professionals, to our beautiful campus to attend 2019IFMSA.

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會議議程

627日(周四)14:00-18:00 注冊報到

628日(周五)博士生與青年學者論壇(晚上論文競賽演講)

629日(周六)會議主題演講

630日(周日)上午會議主題演講,下午騰訊營銷專場

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Conference agenda

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June 27th (Thursday 14:00-18:00) Registration

June 28th (Friday)???? Doctoral?Student and Young Scholar Forum

June 29th (Saturday)?? Keynote Speech

June 30th (Sunday)??? Keynote Speech (Morning); Marketing in Tencent (Afternoon)

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629-30日會議學術演講嘉賓

J. Jeffrey Inman? ? ??? 美國匹茨堡大學, JCR主編

Robert W. Palmatier?????美國華盛頓大學,JM共同主編

張忠?? John Zhang? ???? 美國賓夕法尼亞大學

李玉琪 Angela Y. Lee????美國西北大學,JACR主編

羅學名 Xueming Luo??????美國天普大學

張影?? Ying Zhang???????北京大學

李世波 Shibo Li? ? ??? ?美國印第安納大學

謝迎?? Ying Xie? ? ??? ?美國德克薩斯大學(達拉斯)

萬雯?? Echo Wen Wan?????香港大學

張萌?? Meng Zhang???????香港中文大學

洪偉萍 Iris Hung????????復旦大學

朱萌?? Meng Zhu?????????美國約翰霍普金斯大學

孫佳音 Monic Sun????????美國波士頓大學

李繡萍 Xiuping Li???????新加坡國立大學

倪劍?? Jian Ni? ?????? ?美國約翰霍普金斯大學

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629-30日會議企業演講嘉賓

周憶?? Gill Zhou?????? ??IBM全球副總裁,大中華區首席營銷官

袁岳?? Yue Yuan?????? ? 零點有數董事長,飛馬旅聯合創始人

羅征?? Ching Law???? ??騰訊廣告副總裁,麻省理工學院計算機科學博士

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為進一步提升我國營銷博士生研究水平、推動青年營銷學者與國際營銷學術界的交流與合作,本次會議將于628日全天舉辦營銷博士生與青年學者論壇。營銷頂級期刊JCRJM的主編以及一些知名學者將結合自己的領域特長和學術經驗與大家分享他們的研究心得。研討主題包括國際期刊發表、論文選題、研究想法的形成與發展、田野實驗、自然實驗、在線實驗、數據驅動的研究、以及數據分析方法等。同時我們將舉行博士生與青年學者論文競賽,遴選出來的優秀論文將被邀請進行現場報告并接受評審委員的現場點評和指導。

Doctoral?Student and Young Scholar Forum will be held on June 28. Our goal is to promote research capability of marketing doctoral students in China and the communication/cooperation between them and international scholars. ?The editors of the top marketing journals JCR and JM, as well as other well-known scholars, will share their experience. Topics include publication in premier journals, research topic selection, research ideas formation and development, field experiments, natural experiments, online experiments, data-driven research, and data analysis methods. We will also hold research paper competition among doctoral students and young scholars. Excellent papers will be invited to present on site, receiving comments from judges.

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會議組織機構

大會共同主席(按姓氏拼音)

賈建民(香港中文大學-深圳)、王海忠(中山大學)、張忠(美國賓夕法尼亞大學)

Conference Organization

Conference Co-Chairs

Jianmin Jia (The Chinese University of Hong Kong, Shenzhen),

Haizhong Wang(Sun Yat-sen University),

John Zhang(University of Pennsylvania)

組織委員會聯系人:

戴先熾(香港中文大學)、梁劍平(中山大學)

組織委員會成員:(按姓氏漢語拼音為序)

陳增祥、韓小蕓、何云、蔣廉雄、揭赟、彭建平、申文果、施卓敏、史冰、謝禮珊、徐勇、于洪彥、張秀娟、周延風、朱輝煌、朱翊敏中山大學管理學院

錢璟輝、任啟天、鄒雯莉(香港中文大學(深圳)經濟管理學院)

Contact for Organizing Committee :

Xianchi Dai(The Chinese University of Hong Kong),

Jianping Liang(Sun Yat-sen University)

Organizing Committee Members:

Zengxiang Chen, Xiaoyun Han, Yun He, Lianxiong Jiang, Yun Jie, Jianping Peng, Wenguo Shen, Zhuomin Shi, Bing Shi, Lishan Xie, Yong Xu, Hongyan Yu, Xiujuan Zhang, Yanfeng Zhou, Huihuang Zhu, Yimin Zhu (Business School, Sun Yat-sen University)

Jinghui Qian, Qitian Ren, Wenli Zou (School of Management and Economics, The Chinese University of Hong Kong, Shenzhen)

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會議注冊

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注冊方式

電腦端:點擊報名鏈接https://www.wjx.top/jq/35298404.aspx填寫相關信息,提交注冊。

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注冊費用(以下僅為會議注冊費用;差旅費和住宿費請自理)

6月3日前報名注冊享受早鳥優惠,優惠繳費截止日期為6月14日。

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Registration

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Please click https://www.wjx.top/jq/35298404.aspx and kindly fill out the registration information.

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PricingNot including hotel and travel

?????? Participants who register before June 3 will enjoy the early-bird discount. The deadline for the registration fee payment in order to get the discount is June 14.

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注冊支付

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轉賬支付

銀行賬戶: 中山大學

銀行賬號:3602864809100002723

開戶行:中國工商銀行廣州中山大學支行

地址、電話:廣東省廣州市新港西路135號、020-84113668

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特別提醒:為了合理有效籌備會議工作,組委會決定【現場不接受注冊繳費】!所以請大家在規定時間內完成在線注冊繳費工作。感謝您的支持理解與配合!

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注:匯款時務必請在備注欄中注明“管院營銷會議、姓名;

??? 匯款成功后請將支付憑證以附件的形式發送至會務工作郵箱【IFMSA2019@163.com】,以確認注冊繳費成功。

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Payment

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Please transfer money to pay the registration fee.

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Account Name: SUN YAT-SEN UNIVERSITY

Bank Branch: Industrial & Commercial Bank of China, Guang Dong Branch,

Sub-Branch of Sun Yat-Sen University

Bank Address: No.135, Xin Gang Xi Road, Guang Zhou, 510275, P.R. China

Account Number: 3602864809100002723

Swift Code: ICBKCNBJGDG

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Please note:

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1. Please remark “IFMSA2019 + Your Full Name” when you transfer your

registration fee;

2. Please send your payment receipt to us at IFMSA2019@163.com and

confirm your registration;

3. For effective preparation, we will not accept onsite registration and payment.

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住宿推薦

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說明:請各與會代表自行聯系酒店安排住宿,并攜帶身份證原件刷卡通行中大校門。以上為會議會場周邊的部分賓館信息,僅供參考,各與會代表也可以根據需要預訂其他酒店。

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Recommended Accommodations

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Please contact the hotel to arrange accommodation and bring your ID card or passport to enter the campus.

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聯系方式?

會議學術聯系人:

梁劍平? 18666080183

揭赟 ???18906707907

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會議會務聯系人:

程江慧 ?020-84113636

通訊地址:廣東省廣州市海珠區新港西路135號中山大學管理學院

郵編:510275

傳真:020-84036924

會務工作郵箱:IFMSA2019@163.com

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Contact Us

Contact for academic affairs:

Jianping Liang? ?+86-18666080183

Yun Jie???????? +86-18906707907

Contact for conference:

Jianghui Cheng 020-84113636

Address: Business School, Sun Yat-sen University, No. 135, Xingang

Xi Road, Guangzhou, P. R. China

Postcode: 510275

Fax: 020-84036924

Conference working mailboxIFMSA2019@163.com

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?2019營銷科學與應用國際會議組織委員會

2019527

?2019 IFMSA organizing committee

May 27th 2019

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2019營銷科學與應用國際會議

博士生及青年學者論壇征文通知

2019628日 中國·廣州

主辦單位: 中山大學管理學院

協辦單位:?香港中文大學(深圳)經濟管理學院

支持單位:?國家自然科學基金委管理科學部?

2019 International Forum of Marketing Science & Applications

Doctoral Students and Young Scholars Forum

call for papers

June 28, 2019 Guangzhou, China

Organizer: Business School, Sun Yat-sen University

Co-organizer: School of Economics and Management, The Chinese University of Hong Kong (Shenzhen)

Supported by: Management Science Department, National Natural Science Foundation of China

為展示我國營銷青年學者的研究成果,進一步推動營銷青年學者與國際營銷學術界的交流與合作,2019營銷科學與應用國際會議(2019627-30日)將于628日舉辦營銷青年學者論壇?,F面向廣大營銷青年學者征文。

Doctoral?Student and Young scholar Forum 2019, a sub-forum of International Forum of Marketing Science & Application (June 27-30, 2019) will be held on June 28. The aim of the forum is to serve a platform to present research output of China’s young marketing scholars and promote communication between them and international scholars. The forum is now calling for papers.

營銷青年學者論壇的征文分為營銷戰略與營銷模型(Marketing Strategy and Marketing Modeling)、消費者行為(Consumer Behavior)兩個領域,具體題目不限。各領域的評審委員會將推薦該領域的五篇“優秀論文”入圍名單,并邀請至營銷青年學者論壇進行現場報告。論壇現場將評選出各領域的“最佳論文”(1篇)和“優秀論文”(2篇),并進行獎勵(最佳論文獎金為5000/篇;優秀論文獎金為3000/篇)。

Papers will be organized in two tracks: (1) Marketing Strategy and Marketing Modeling (2) Consumer Behavior. All marketing-related topics are welcome. The reviewing committee will recommend five “Excellent Papers” to enter the shortlist. The authors will be invited to present in the forum. The committee will select one Best Paper (5000 RMB) and two runner-ups (3000 RMB).

營銷青年學者論壇的征文對象為:中國(大陸和港澳臺地區)高校營銷方向在讀博士研究生;獲得博士學位未滿三年的中國大陸地區高校營銷方向青年教師(20167月及以后獲得博士學位)。

營銷青年學者論壇征文的截止日期2019531日(周五)。

熱烈歡迎各位營銷青年學者踴躍投稿。

Eligibility to submit: Marketing doctoral students in China (mainland, Hong Kong, Macao or Taiwan) or junior marketing faculty members from mainland Chinese institutions who have obtained their doctoral degrees in less than three years (July 2016 or after).

Submission Deadline: May 31, 2019 (Friday)

We warmly welcome all young marketing scholars to submit your work.

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青年學者論壇形式

頂級期刊主編分享、知名學者分享、“優秀論文”現場報告、評審專家點評、現場評選“最佳論文”

Young Scholars Forum Agenda

Top journal editors experience sharing; Other well-known scholars experience sharing; Onsite presentation of "Excellent Papers"; Expert comments; Onsite selection of "Best Papers"

青年學者論壇時間與地點

2019628日(周五)全天

上午8:30-下午5:30?頂級期刊主編及知名學者分享

晚上7:00-9:00?“優秀論文”報告,專家點評、評選“最佳論文”

地點:中山大學管理學院

Time and Location

Time: 8:30am-9:00pm, Friday, June 28, 2019

8:30am-5:00pm??? Journal editors and other renowned scholars

7:00pm-9:00pm?? "Excellent Paper" presentation, Experts comments, Selection of "Best Paper"

Location: Sun Yat-Sen Business School, Guangzhou

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營銷戰略與營銷模型領域評審委員會

張忠(美國賓夕法尼亞大學;主席)

委員待定?

消費者行為領域評審委員會

李玉琪(美國西北大學;主席)

委員待定

The Marketing Strategy and Marketing Model Domain Review Committee

John Zhang (University of Pennsylvania; Chairman)

To be continued?

The Consumer Behavior Domain Review Committee

Angela Y.Lee (Northwestern University; Chairman)

To be continued

青年學者論壇投稿說明

Submission Guidelines

1、營銷青年學者論壇的投稿作者需是論文的主要貢獻者。投稿稿件應為未公開發表的論文或其他學術作品。凡是有評審委員會委員作為合作者的論文(含基于評審委員會委員指導的博士學位論文修改而成的論文)不在本次征稿范圍之內。

1. Authors are required to be the main contributors to the paper. Submissions must be unpublished papers/work. Papers co-authored with members of the reviewing committee (including mentorship but not co-authored) will not be accepted.

2、稿件一旦入圍“優秀論文”名單,投稿作者需按照“營銷國際會議”的標準注冊會議,并在青年營銷學者論壇進行現場報告。

2. Once a manuscript is selected as "Excellent Paper," the author(s) is required to register and present at the Young Marketing Scholars Forum.

3、投稿稿件的語言不限,中英文均可。中文稿件請參考《管理世界》或《管理科學學報》的論文寫作與文獻引用格式;英文稿件請參考Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research或者Marketing Science的論文寫作與文獻引用格式。

3. There is no restriction on the language of submission; both Chinese and English are acceptable. For Chinese manuscripts, please refer to the general and citation format of Management World or Journal of Management Science in China; For English manuscripts, please refer to general and citation format of Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research or Marketing Science.

4、投稿稿件的首頁需明確寫明以下內容。

1)論文領域(營銷戰略與營銷模型、或消費者行為)

2)論文標題

3)論文作者、工作單位、聯系方式(電話和電子郵件)

4)論文合作者、工作單位、聯系方式(電話和電子郵件)

5)作者身份(博士研究生、青年教師)、博士學位獲得時間(限青年教師)

4. The first page of the manuscript must clearly indicate the following contents.

1)Track (marketing strategy and marketing model or consumer behavior)

2)Title of paper

3)Author, organization, contact information (phone number and email)

4)Co-authors, organization, contact information (telephone and email)

5)Author status (doctoral student, doctoral candidate, faculty)

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5、投稿稿件務請在征文截止日前(2019531日)通過電子郵件的方式發送至會議郵箱(IFMSA2019@163.com)。所有投稿稿件將會收到回復確認。若未收到相關確認郵件,請及時通過電話或郵件的方式與組委會聯系。

5. All submissions must be sent via email (IFMSA2019@163.com) before the deadline (May 31, 2019). All submissions will receive confirmation. If you do not receive the confirmation email, please contact the organizing committee by phone or email.

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